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Rapido Bike Pickup Point Service launched at Vijayawada Railway Station

 Passengers can now avail the Hassle-free,  round-the-clock Pickup Services right at the door step of Vijayawada Railway Station

In its constant endeavor to fulfill the aspirations of esteemed passengers, Vijayawada Division, South Central Railway launched Rapido Bike Pick-up/Drop point services at Vijayawada Railway station near Second East Entrance today, i.e, 1st February, 2024. Shri Narendra A Patil, Divisional Railway Manager, South Central Railway graced the occasion as chief guest. The contract was awarded under the concept of NINFRIS (New Innovative Non-Fare Revenue Idea Scheme) initiative by temporarily leasing a space of 300 SqFt at East Entrance of Vijayawada Railway Station.
 
This is a win-win situation for both Vijayawada and Rapido Firm in terms revenue and the extraordinary footfall and patronage at Vijayawada Railway Station. The contract was awarded under temporary leasing and Collaborative Marketing Promotion space initiative by Commercial Department. This Collaborative Marketing Partnership between Vijayawada Division and Rapido shall feature Rapido branding and effective promotion of UTS mobile App, the user-friendly app for hassle-free Unreserved Ticketing. This initiative is launched with a mission to encourage digital transactions and providing convenient, hassle-free journey for its esteemed rail users. Vijayawada Division adopted this novel initiative with the help of Rapido, which provides users to easily locate the pickup and drop point of Rapido Services at Vijayawada Railway Station and educate the passengers about UTS Mobile app. Already Rapido services were launched recently at Rajahmundry. Plans are afoot to launch the services at Ongole, Kakinada Town and Eluru too.
 
Speaking on the occasion, Shri Narendra A Patil, DRM congratulated the Rapido Bike Pick-up/ Drop point staff for launching their user-friendly services at such a prime location which witnesses more than one lakh daily commuters every day and improving the ease of access. DRM also complimented the commercial department of Vijayawada Division for coming up with innovative ideas under the concept of Non-Fare Revenue which are passenger friendly. He also said that such initiatives will facilitate the passengers to easily locate the pickup and drop location of Rapido services. Shri Rambabu Vavillapalli, Senior Divisional Commercial Manager, Vijayawada Division said that such collaborative marketing partnership is mutually beneficial for both Rapido & Railways as user can access the services  with mobile applications at hand which are purely cashless and digital.

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